Better homes edge

Traditional Marketing No Longer Enough

Better Homes Marketing Upgrade System

Traditional Marketing is no
longer enough

Maximum Exposure
At Better Homes Realty, we market your home in two ways:
First,
we advertise it to the real estate community. By exposing your listing to the
thousands of agents in the area, all of whom are working with numerous qualified
buyers, we maximize the probability of selling your home. By alerting the real
estate community that your home is on the market, we are putting other agents to
work for you as well as ourselves.

Second,
we market your home to the large buying audience. Our first step is to place a
distinctive "For Sale" sign on your property, letting the general public know
that your home is now for sale. Whenever possible, we have directionals leading
potential buyers to your home. Many times neighbors know friends or relatives
that would like to live near them. Exposing your home to neighbors is the first
step in attracting potential buyers.
Cooperative Showing

Our systems are instrumental in mobilizing the real estate community by
leveraging the laws of supply and demand. Our systems encourage real estate
companies in the local and outlying marketplace to become actively involved in
the marketing of your property. For their efforts, we make available the selling
portion of the real estate fee to all companies and sales associates in the
marketplace.
The
most valuable marketing tool used by any company is the significant activity of
advertising your property to other real estate associates. We, as the marketing
associates for your property, see to it that your property is sold twice: first
to the real estate community and subsequently to the buying public. These
associates and their customers make up the BetterHomesUSA real estate community
buyers pool. These associates provide counsel and guidance to the overwhelming
majority of potential buyers. Your property will be listed with the Multiple
Listing Service. A broker open house will be held by BetterHomesUSA Sales
Executives. This open house will be publicized to buyer agents through MLS
announcing the date and time of the open house.
Cooperative
Showing Suggestions are unique to BetterHomesUSA and enable us to put together a
detailed plan on how to show your home in the hands of all cooperating agents
before they bring in prospective buyers.
Merchandising and Staging

A buyer's first impression must be a memorable one. Curb appeal has taken on
a whole new meaning in today's real estate market. Interested buyers can not
only view your home from the curb, but with today's technology, the next owner
can get a clear and accurate showing of the selling home from their personal or
office computer. This showing includes floor plans, aerial views, virtual tours,
and scores of photographs.
The
BetterHomesUSA Home Merchandising System was designed in New Jersey and is now
used nationally to enhance the value of a property through merchandising before
the actualmarketing plan begins. The Merchandising System is comprised of videos
and print materials, which guide the homeowner through a variety of inexpensive
and free projects designed to make their home more presentable for showing. Our
partnership with First Impressions Homes will assist you in preparing your home
for sale. First
Impression Homes
Pricing Your Home

Sellers may think that an overpriced property can simply be reduced if it
does not sell. The danger with this approach is that by the time the property is
finally reduced to its market value, it may have been on the market so long that
buyers perceive it to be a tainted property. Buyers then question how long the
home has been on the market and seek reasons for why it has not sold. Their
offer to purchase, based on that knowledge, may be below its actual value.
As real estate professionals, we use market research to arrive at an initial
price that is both realistic and fair to you as the seller, but also attractive
to buyers. This pricing process takes into account a number of key factors that
include the property location and condition, and the market history and current
activity.
"Couldn't
We Try This Price For A Couple Of Weeks?"Sales agents are constantly on
the alert for new properties to show their active, qualified buyer. As a result,
the majority of showings by sales agents on a new listing occurs when the house
is first placed on the market. Once the group of agents and buyers have seen the
property, showing activity decreases to only those buyers new to the market.
Therefore, it is important to position your home at the best price during
the first market exposure.
CMA Sample
We Have Buyers

The BetterHomesUSA International Referral Network links qualified real estate
professionals in relocation markets across the country. Through our network, we
have access to buyers from all of our members.
Our Target
Marketing is a personalized plan for marketing your property. It is designed to
find the right buyer. Additionally, all of our BetterHomesUSA real estate agents
have their own pool of buyers. Your new listing will be exposed to our inventory
of current buyers, who have not found a house to meet their needs in the
current Multiple Listing Service inventories. Through this plan they will be
immediately notified that your home is available for sale.

The
Renter to Buyer Assistance Program is a method to aid properties listed through
BetterHomesUSA Realtors, and offers seller assistance to qualified buyers. This
program is primarily used for first-time homebuyers who in most cases can afford
a monthly payment, but are short on the down payment and/or closing costs.

Corporate
Relocation Service is available to us as part of BetterHomesUSA Home Services.
This provides access to relocating families, who are then introduced to your
home and our marketplace.
Internet Advertising

According to the study conducted by the National Association of Realtors® in
2005, the use of Internet to search for a home has risen dramatically from a
miniscule 2% of buyers in 1995 to a whopping 85% in 2008.
Homesinyourtown.com Exclusive Websites like HomesinRumson.com
A major shift has occurred recently in the way that consumers interact with
the Internet and with each other – a popular term for this is “Localism”.
Consumers are interested in knowing everything going on around them; news,
events, friends, resources. As a result, consumers naturally type in city
modifiers as anchor text to their search. There are a number of elemental
economic strategies that are dovetailing to support how information is organized
around location and delivered to consumer audiences. These strategies focus on
URL naming structures and tagging of information to allow for and produce
location based results.
Traffic Reports - Buyer search online first then in person, reports on how
many buyers search your home online.

When advertising online, you can post up to 25 jumbo size photos to capture
the attention of more buyers. Homes with the most photos, rise above all other
listings when consumers search for homes. The number of photos is a key benefit
to your listing presentation.
Open
House alerts are emailed to our buyer prospects through our automated client
contact programs.

Custom
headlines and property descriptions found in the newspapers used to give the
potential buyer a mental image of the property listing. Yet, buyers now demand
more, due to internet advertising, and Better Homes Realty is distinguished in
this aspect of the marketplace.

Our Internet marketing system includes featuring your home on the following
sites:
Over 1000 real estate domains including: multiplewebsiteservice.com
BetterHomesNJ.com
HomesInYourTown.com
HomesinNewJersey.com
HomesinNewYork.com
BetterHomesUSA.com
BetterHomesUS.com
HomesofDistinction.com
CribsinYourTown.com
CondosinYourTown.com
HomesintheUS.com
HomesintheUnitedStates.com
HomesAdvisor.com
RealEstateinYourTown.com
Adulthomes.com
NewHomesinYourTown.com
RentalsinYourTown.com
Realtor.com
Homes.com

Create single property
websites

Create single property websites for your home with advanced presentation
features, including own url ex 123main.betterhomesus.com
Market your home with private website before meeting prospective buyers.**
There are no limitations: unlimited photos, unlimited videos and
description.
Unlimited photos, great looking
slideshows

Unlimited professional photographs, great looking slideshows, well-written
descriptive copy, 360 degree BetterHomesUSA Virtual Tours, floor plans, and your own
individual property website are just some of the initial marketing techniques
used by Better Homes to present your property in the best possible light. We
will showcase your home with all the pertinent information including
neighborhood statistics, school and government information. We can give a clear
picture of the location with the Google Search tools and mapping. The property
presentation is as much about the surrounding area of the listing as it is about
the interior. We will create web pages with street maps, aerial photos,
topographic maps and 3D flyovers. Driving directions and real time traffic are
also available.
Maps, maps and more
maps
The property presentation is as much about the surrounding area of the
listing as it is about the interior. Street maps, aerial photos, topographic
maps and 3D flyovers are all part of your showcase.
Visitors can also get driving directions, real-time traffic information and
local coupons. Even better, all driving directions printed via your website will
have your photo and contact information in the
header.
Bird's Eye View and Google Street
View

Your single property website incorporates the two most stunning neighborhood
visualization tools: Microsoft® Bird's Eye View and Google Street Views.
Availability depends on the area, but when it is provided, they are the most
powerful tools to get a glimpse of the neighborhood through high resolution,
interactive photography. See for example www.705wickhamcourt.com
You can read more about how
to embed Google Street Views on the RealBird blog.
Unlimited description with WYSWYG
editor

Describe your property in great details or summarize the main features only.
The description editor allows you to copy and paste text from other property
documents including your MLS property sheet or PDF flyer while maintaining all
the document formatting. The editor also allows you to paste images and
multimedia or links into your description: you have full control over the visual
presentation of the description.
Tip: Adding property description is not only important to
inform your prospective buyers, but greatly helps search engine optimization.
Your RSS feed will also contain this description, thus smaking it more
informative for your RSS subscribers.
Supports any type of multimedia: video,
slideshows, widgets

You can embed multimedia, online documents, slideshows, panorama virtual
tours or any 3rd party widgets into your listing website with a simple copy and
paste operation. You may also embed multiple multimedia widgets with captions
and descriptions. How about several videos per property flyer? Or neighborhood
videos or 3rd party user generated content to enhance your property description?
It's all doable and takes only minutes.
Printable flyer with private labeled
driving directions included

You visitors can easily add driving directions to the printable flyers.
Real-time market stats

Real-time market statistics are provided for over 6000 zipcodes in the US by
our partner, Altos Research. New markets are added ongoing. Up-to-date
median price charts are automatically included in your single property websites
where available. The market stats page also acts as a lead collector allowing
visitors to contact you for more stats and market
reports.
Describe the neighborhood

Would you like to tell more about the location? Describe the neighborhood on
your property website. Copy and paste census data or local business directory
from other sources or write an introduction about attractions and neighborhood
facts.
Tip: Just like with the property description, introduction
to the neighborhood helps not only visitors, but also search engines and organic
traffic generation. In many instances, visitors arrive to your property website
via search engines due to the high relevancy the neighborhood info represents.
Neighborhood Reports
Live chat with your
visitors
With Better Homes Realty our visitors have access to live chat with a real
estate professional. We turn your listing into a virtual open house, engaging
our visitors in live conversations to discuss your property
details.
What's nearby?

The built-in Google Local Search tool allows your visitors to map any type of
points of interest around your property including schools, parks, libraries,
restaurants and more. Just another interactive way for you to provide local
information with your property website.
Home Warranty
The Home Protection Plan adds value to your home and is a safety net before
and after your home sells. http://www.bhnj.com/warranty.html
Real Estate Auction
Auction
Services
Homes of Distinction
HomesofDistinction.com
MLS Multiple Listing
Service
Your home will be listed in local MLS,Multiple Website Service. MLS is a
sharing of comprehensive home information among real estate professionals.
Listings brokers enter the data about a home for sale and offer to share the
commission with a broker who brings a buyer. It's an online software that
contains all the specifics about a home, from the address, age, square footage,
number of bedrooms, baths, upgrades and schools districts to types of financing
the seller will consider, and more.
Utility Setup Service
Free betterhomesconnect.com
Brochures, Newspapers,
Magazines

At BetterHomesUSA we don't stop there. We channel more buyers to your
property through the use of more traditional real estate marketing as well as
the newest media. Your listed property will be showcased in the regional and
local newspapers to maximize exposure on the local level. To sell your property
effectively, buyers need to be provided with all of the key information
professionally presented in a brochure. That is why we produce a brochure for
every property filled with all the important details about your home. This
brochure is available at Open Houses, is presented to buyers when viewing your
home and can be downloaded from your personal property website.
Sample Brochure #1 Sample Brochure
#2 Floor
Plan
betterhomesusa.tv HGTV 30 Second Commercials
Target Market By Direct Mail &
Email
Targeted direct mail has become an incredibly effective way of
distributing available property information to the marketplace. We regularly use
direct mail to target all types of groups, including first-time buyers, move-up
and downsizing buyers. Direct mail pieces will be sent on each of our listings
announcing your property for sale. These direct mail campaigns continue
throughout the period we are marketing your home and change according to the
shelf position of your home and market conditions. We send thousands of emails
to opt-in clients every month.
PostCards Email Me Listings Email a Card Sample
Email
Mortgage Services

Through our network of lenders, we have access to over 150 loan
programs available to the buyers today. Special financing text message signs for
your property. Free Mortgage Pre-Qualification services available 7 days a week.
ICM provides special financing yards signs that will provide text info to cell
phone with property information.
Surf Your Town Business
Directory
Surf Your Town
Business Directory Insurance Title
Sales Force And Training
We have over 500 affiliated Sales Executives speaking over 15
languages. In addition to the requirements of the state, all BetterHomesUSA
Sales Executives attend an additional seventy-five hour training course. Here,
all sales executives are trained in the techniques of the Home Marketing System,
which has sold more property than any other system in
America.
Additional Marketing
Services
Transaction Insurance $1,000,000
Feng Shui
Portion of every commission donated to help the homeless - BetterHomes For
All
Update you on conditions locally and nationally that will affect the
marketing of your property and keep you current on financing conditions in the
real estate market
Pre-qualify all potential buyers
Stage public and broker open houses
Provide you with timely feedback on all showings of your home
Make available to you copies of your listing, advertising and marketing
programs
Be available to represent you when an agreement of sale is presented and to
assist in obtaining the highest and most realistic price
Constantly monitor the sale so that no problems suddenly develop. Oversee
all follow-ups to assure that deposits are received, all contingencies are met,
and time frames adhered to
Be present at the Transfer of Title (closing) to continue to monitor the
transaction for your benefit
Assist you in any way necessary to make the sale and closing of your
property as smooth as possible with the least inconvenience to you and your
family.
This Marketing Plan is our commitment to you, should We decide to work
together to market your most valued Possession: Your Home!!
The BetterHomesUSA Home Merchandising System was designed in New Jersey and
is now used nationally to enhance the value of a property through merchandising,
before the actual marketing plan begins. The Merchandising System is comprised
of videos and print material which guides the homeowner through a variety of
inexpensive and free projects designed to make their home more presentable for
showing. Click
Here to watch the BetterHomesUSA Home Merchandising video.

BetterHomesUSA